It is true that fashion has a reputation of being wasteful. It is estimated that in the UK alone, approximately 350,000 tonnes of clothing ends up in landfill every year. That is approximately £140 million worth of clothing that is used but still wearable, being dumped each year. Ouch! For sure a lot of clothing is going to waste. One of our key principles at Saywood is to love your clothes always. This means keeping them for a long long time. Circularity can come in many forms. At Saywood we are big fans of using deadstock.