It is true that fashion has a reputation of being wasteful. It is estimated that in the UK alone, approximately 350,000 tonnes of clothing ends up in landfill every year. That is approximately £140 million worth of clothing that is used but still wearable, being dumped each year. Ouch! For sure a lot of clothing is going to waste. One of our key principles at Saywood is to love your clothes always. This means keeping them for a long long time. Circularity can come in many forms. At Saywood we are big fans of using deadstock.

Our Saywood denim is from the Okayama district in Japan, which is known as the ‘birthplace of Japanese denim’. This particular denim is produced in the city of Ibara, where a small craft enterprise produces this premium and highly esteemed denim. Through the use of ancestral handcraft work, highly skilled weavers create this denim.

It can be a little hard to switch off sometimes... But it is so important to take time out. And a good cup of tea is the perfect way to relax. There is something about the process of making tea that puts you in the right mindset for relaxation; a build up to accepting rest.