Contemporary London womenswear label Saywood was born out of a love for colour and unique designs that last. We aspire to bring joy and the element of surprise to everyday dressing, celebrating freedom of expression.
Created in 2020 by Harriet Saywood-Bellisario, who graduated from the London College of Fashion before working at Paul Smith, Richard Nicoll and Label/Mix, our starting points each season are classics contemporised with unexpected details. Each collection, we deliver beautiful edits of wardrobe essentials; for our first capsule, we’ve focused on shirting. Both modern and timeless, each piece is made to be worn and re-worn.
At the heart of our story is a desire to reconnect with the people and processes behind what we wear, and in doing so, press pause on throwaway fashion. Our collections are small, built on quality pieces with longevity in mind. We take a responsible approach, working with sustainable fabrics when possible, and local makers where possible. The upshot? Uniquely designed, thoughtfully made pieces you’ll want in your life, always.